FOR.ME | BY FABIANCRFX | 3D Animation
For.me is a PETA-certified brand, meaning their formulas are vegan and their products are cruelty-free. We created photo-realistic renders of their Jelly Lip Oil and Eye Palette, which they used on their website for brand promotion. These renders allow customers to appreciate the products’ beauty and quality without compromising their values.
The collaboration process with the French makeup influencer @fabiancrfx (https://www.tiktok.com/@fabiancrfx) proved to be truly exciting and productive. After receiving the technical brief and client requirements, the next step was to search for inspiration and references to create promotional videos for the cosmetics brand and his campaign.
One of the initial steps in the process was analyzing previous works by @fabiancrfx to understand his style, approach to content, and audience. This allowed us to see which elements work best for his audience and which could be successfully used in promotional videos for the cosmetics brand.
Engaging visual storytelling guided our journey as we sought inspiration and references. We delved into the vibrant world of cosmetics, exploring trends and techniques. We scoured platforms like TikTok and Instagram, studying popular editing styles and custom visual effects. Our research also led us to analyze successful advertising campaigns in related industries.
Once we had gathered enough information and inspiration, we crafted the script for the upcoming video. This script was tailored to meet all client needs, embody the unique style of @fabiancrfx, and incorporate the most impactful elements from our research and inspiration.
Thanks to this process, we were able to create high-quality promotional videos that met the client's requirements and effectively captured the attention of the target audience on TikTok and Instagram.
